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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Creation and Design | 26% | - Accessibility and rendering - Content Builder usage - Email templates and best practices - Personalization and dynamic content |
| Marketing Cloud Overview | 18% | - Legal and compliance requirements - Email Studio and application roles - Navigation and core platform concepts |
| Subscriber and Data Management | 26% | - Segmentation and filtering - Lists and Data Extensions - Subscriber key and sendable data - Importing and maintaining subscriber data |
| Tracking, Reporting and Automation | 15% | - Email performance metrics - Bounce and complaint management - Standard reports and analytics - Basic automation and triggered sends |
| Email Delivery and Testing | 15% | - A/B testing options - Send classifications and sender profiles - Preview and test sends - Sender authentication and deliverability |
Salesforce Email Essentials (EEB101) Sample Questions:
Question 1
Which data model should be used to create a Group?
A. Data Extensions
B. Active Audiences
C. Data Filters
D. Lists
Question 2
Which feature can be included in a content box? (Choose 3)
A. Social Forward
B. Content Detective
C. Microsites
D. Forward to a Friend
E. Facebook Like
Question 3
Which feature can a marketer use to individualize content in an email? (Choose 3)
A. Predictive content
B. Specialized content
C. Dynamic content
D. Personalization string
E. Audience Segmentation
Question 4
A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?
A. A scheduled automation to import a file containing all of their subscribers.
B. A scheduled automation to occur every 15 minutes to ensure the data is current.
C. A scheduled automation to import a nightly file of updated or changed records.
D. A file drop automation to execute an import every time a record is updated or added.
Question 5
A data administrator is creating a new data extension to store product catalog dat a. Character length limit is specified for each field.
What are two benefits of ensuring field lengths are accurate? (Choose two.)
A. To ensure data integrity
B. To save the data extension
C. To optimize import process speed
D. To determine the correct data type
Solutions:
| Question 1 Answer: D | Question 2 Answer: A,C,D | Question 3 Answer: C,D,E | Question 4 Answer: C | Question 5 Answer: C,D |
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