Salesforce MCAE-Con-201 Exam : Salesforce Certified Marketing Cloud Account Engagement Consultant

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question 1

LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

A. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
B. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
C. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50
-Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
D. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Question 2

Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

A. Create a dynamic list based on the Lead Status field value
B. Create a segmentation rule based on the Lead Status field value
C. Create an automation rule based on the Lead Status field value
D. Create a completion action based on the Lead Status field value.

Question 3

You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

A. Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect
B. Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
C. Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page
D. Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list

Question 4

How often does Marketing Cloud Account Engagement check for changes in Salesforce

A. 1 hour
B. 2 minutes
C. 10 minutes
D. 5 minutes

Question 5

A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?

A. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
B. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
C. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
D. Create the form in the first BU, then export the form and import it into each of the other two BUs.

Solutions: