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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Account Administration | - Account management tasks - User roles and security settings |
| Topic 2: Initial Configuration and Deliverability | - Deliverability best practices - Account setup and IP warm-up |
| Topic 3: Responsys Data Model | - Data structures and key fields - Profile lists and supplemental tables |
| Topic 4: Creating and Managing Content | - Content Library and document management - RPL personalization language basics |
| Topic 5: Campaigns and Forms | - Email/SMS campaign configuration - Link tracking and conversion tracking |
| Topic 6: Reporting | - Live and distributable reporting URLs - Insight reports |
| Topic 7: Integration and Interact Connect | - Connect jobs and XML/CSV imports - API and event integrations |
| Topic 8: Programs and Multi-Channel Campaigns | - Timers, performance switches, multi-channel orchestration - Program Designer and logic |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
For the email campaign you are designing in EMD, the first line of the HTML creative must include thefirst name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?
- A. $CONTACTS.FNAME
- B. $ {CONTACTS.FNAME}
- C. #FNAME. CONTACTS
- D. FNAME ($CONTACTS)
Correct Answer: A 🗳️
Explanation: Only visible for PassExamDumps members. You can sign-up / login (it's free).
You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
- A. <!-- and -->
- B. <#-- and -->
- C. <<-- !~ -->
- D. <comment> and </comment>
Correct Answer: B 🗳️
What three actions must you take to set up your new IP fordeliverability success with your major ISPs?
(Choose three.)
- A. Ensure that your warm-up audiencelists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
- B. Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
- C. Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
- D. Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
Correct Answer: B,C,D 🗳️
After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?
- A. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
- B. In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
- C. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
- D. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
Correct Answer: D 🗳️
You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?
- A. After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
- B. Youmust make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
- C. The number of records in the supplemental table cannot exceed the total number of records in the profile list.
- D. You must have a one-to-one relationship between a profile list record and a record in the supplemental table.
Correct Answer: D 🗳️
Explanation: Only visible for PassExamDumps members. You can sign-up / login (it's free).
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