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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Activation and Reporting | - Reporting and analytics insights - Data activation workflows |
| Data Onboarding and Integration | - Data sources and ingestion methods - Data governance and privacy considerations |
| Implementation and Configuration | - Site and server data collection methods - Tagging and BlueKai integration |
| Audience Management | - Segment creation and management - Category and taxonomy configuration |
| Oracle Marketing Cloud Data Management Platform Overview | - Architecture and components - Platform capabilities and use cases |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?
A) Sub-Domain | Complete
B) Exact | Referrer
C) Encoded | Direct
D) Phint | URL
E) Path | Page
2. You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)
A) Select "Suppress multiple tagging" advanced configuration option.
B) Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
C) Select "Suppress cache busting" advanced configuration option.
D) Select the "Disable mobile support" advanced configuration option.
E) Click the "Mobile" configuration template.
3. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
A) Full agency control
B) Horizontal regional empowerment
C) Global DMP nerve center
D) Global template with local nuances
E) A single seat shared by all regions
4. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?
A) Self-service OnRamp
B) Corporate classification
C) Managed classification
D) Self-classification
5. Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?
A) Self-service OnRamp
B) Corporate classification
C) Managed classification
D) Self-classification
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,B | Question # 3 Answer: E | Question # 4 Answer: A | Question # 5 Answer: A |
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