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1Z0-477 Exam topics
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- Creating and Managing Content
- Initial Configuration/Deliverability
- Campaigns/Forms
- Partner Integrations
- Integration: Interact Connect
- Responsys Data Model
- Reporting
- Programs
- Multi-Channel Campaigns
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Oracle 1z0-477 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Responsys Data Model | 20% | - Manage supplemental tables and profile extension tables - Describe Responsys data model structure - Create and manage contact lists - Build filters, segment groups, and seed groups |
| Reporting and Analytics | 5% | - Analyze campaign performance metrics - Interpret standard reports and dashboards |
| Campaigns and Forms | 17% | - Campaign dashboard settings - Design and publish responsive forms - Manage categories and link tables - Create, test, and manage multi-channel campaigns |
| Creating and Managing Content | 15% | - Personalization using built-in functions - Create and manage documents - Dynamic content module configuration - HTML editing and responsive design |
| Integration: Interact Connect | 15% | - Set up Contact Event Data (CED) exports - Data Gateway setup process - Configure Connect data import jobs |
| Programs | 10% | - Design and build automation programs - Test and publish programs - Monitor and troubleshoot program flow |
| Initial Configuration & Deliverability | 18% | - Account setup and activation - Subscription management configuration - Conversion tracking implementation - Domain branding and delegation |
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