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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A deliverability specialist is tasked with implementing a new marketing pressure policy to improve customer experience. The policy states that customers should not receive more than three promotional emails in any 7-day period, regardless of which journeys they qualify for.
Where would this rule be configured to be enforced globally across all journeys?

A) As a global frequency rule in the administration section.
B) In the channel-level rules for the email surface.
C) As a 'Profile Cap' condition activity at the start of every journey.
D) In the properties of each individual journey.

2. A retail marketing strategist is designing a "flash sale" journey. The journey is triggered by a "FlashSale_Started" business event, which contains the sale's end time in its payload. They want to send a "Last Chance" reminder email exactly 1 hour before the sale ends.
How should they configure the timing for this "Last Chance" email within the journey?

A) Use a 'Wait' activity with a fixed duration calculated manually before the journey starts.
B) Use a 'Wait' activity that is configured to pause until a specific date and time, calculated using an expression that subtracts one hour from the end time provided in the triggering event's payload.
C) Use a 'Condition' activity to check the current time against the event's end time.
D) Use a 'Reaction' activity with a timeout equal to the sale's duration minus one hour.

3. A data steward is responsible for ensuring that sensitive customer address data (street, city, state, zip) ingested into a new schema complies with company policy. The policy states this data cannot be used for profiling or personalization without specific consent.
What is the most appropriate action for the steward to take in the schema editor to support this data governance policy?

A) Remove the fields from the schema and store them in a separate system.
B) Set the entire schema to be read-only.
C) Apply a Data Usage Label (e.g., C5 - No Profiling) to the relevant fields in the schema.
D) Encrypt the fields in the schema.

4. A marketing technologist is integrating a web event stream into a journey. The journey is triggered by a unitary event that uses the ECID as its primary identity. However, a step in the journey must send an email, which requires an email address linked to that ECID in the Identity Map.
When the event is triggered, how does Journey Optimizer find the email address needed for the message?

A) Journey Optimizer automatically uses the Identity Map to look up the email address associated with the triggering ECI
B) The journey will fail because the triggering event does not contain an email address.
C) The technologist must add a "Data Source" lookup activity to manually query the Identity Service.
D) The journey can only use the identity provided in the triggering event.

5. A merchandising manager wants to create a group of offers for a "Summer Sale" campaign. The requirement is that any new or existing offer tagged with "summer2025" should automatically be included in this group.
Which type of offer collection should be created to meet this requirement?

A) A Personalized Collection
B) A Static Collection
C) A Manual Collection
D) A Dynamic Collection

Solutions: