GCCC SCMP Exam : Strategic Communication Management Professional

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:

A) Only the managers who will not be laid off be interviewed.
B) Volunteers from the entire group be solicited for interviews.
C) A random sampling of the managers be interviewed.
D) Interviews be conducted after layoffs have occurred.

2. A chief executive officer (CEO) has suggested implementing a corporate social network that has been customized for secure internal corporate use. The CEO feels this could be a popular alternative channel to email and will help to improve employee engagement as well as collaboration and communication within the workforce. The CEO asks the communication manager to pilot the tool for six months before making a recommendation on its wide-scale adoption. Which factors are the BEST indicators of the success of the pilot?

A) The number of comments, videos, and photos posted
B) Overall cost of the tool and participant feedback on its functionality
C) Frequency of use and quality and volume of content shared between participants
D) Number of departments represented and cost per active participant

3. In the early stages of communication during a crisis, after communicating regret and concern, the next MOST important focus for communication is:

A) placing the responsibility for the crisis on the appropriate party.
B) communicating the facts that are currently available.
C) indicating what the authorities are doing to address the crisis.
D) describing the steps the organization is taking to address the situation now and in the future.

4. What is the MOST effective method of reputation risk management?

A) Scenario planning
B) Communication transparency
C) Establishing partnerships
D) Honesty and candor

5. What are the four basic elements that form, shape, and reinforce an organization's culture?

A) History, people, strategy, and structure
B) Mission, people, purpose, and strategy
C) People, purpose, strategy, and structure
D) People, process, strategy, and structure

Solutions: