Salesforce Essentials for Marketing Cloud Email Marketers - EEB-101

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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question 1

A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?

A. Subscriber Preview
B. Content Builder Approval Workflow
C. Einstein Approval Workflow

Question 2

The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO's marketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?

A. Journey Builder Entry Source, Filter Definition, Segment Builder
B. SQL Query, Decision Split, Data Designer
C. SQL Query, Filter Definition, Journey Builder Entry Source

Question 3

The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?

A. Path Optimizer
B. Einstain Engagement Activities
C. A/B Testing

Question 4

Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used to accommodate this setup?

A. Triggered Automation
B. Wait Activity
C. Scheduled Automation

Question 5

Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

A. An automation that deletes old data extensions, emails, and reports
B. An automation that contains several recurring emails and decisioning points
C. An automation that Imports subscriber data regularly and updates key data extensions

Solutions: