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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 20% | - Difference between Emails and Email Templates - Email reporting metrics - Email capabilities and use cases |
| Lead Management | 24% | - Custom redirects: capabilities and use cases - Page actions - Completion actions - Automation rules: components and use cases - Segmentation rules - Scoring and grading: definition and management - Lists: types, capabilities and creation |
| Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Reporting and Analytics | 8% | - Campaign and lifecycle reporting - Conversion and engagement metrics - Dashboard interpretation |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Administration | 11% | - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
- A. The information in Salesforce will override the information in Marketing Cloud Account Engagement
- B. The information in Marketing Cloud Account Engagement will override the information in Salesforce
- C. All information will be kept, which may result in two records for one person
- D. The differing information will be deleted from both Salesforce and Marketing Cloud Account Engagement, which may result in blank records
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Creating or marking an opportunity as lost will result in the change of a prospect's score
- A. True
- B. False
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A marketer wants to create different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Marketing Cloud Account Engagement. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.
How could the marketer accomplish this?
- A. Dynamic List
- B. Automation Rule
- C. Page Action
- D. Completion Action
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If a form is added to a landing page, where will the submissions be reported?
- A. On the form's layout template
- B. On the landing page
- C. On the landing page's layout template
- D. On the form
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LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?
- A. High click rates indicates that the email subject line should be the focus of the email content.
- B. Low click rates encourage the user to optimize content or link placement in other email sends.
- C. High open rates indicates that prospects are interacting with the content.
- D. Email clicks on the text version of the email are outperforming clicks on the HTML version of the email
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