Salesforce MCE-Admn-201 Exam : Salesforce Certified Marketing Cloud Engagement Administrator

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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

A) Data Filter
B) Suppression list
C) Automation StudioTerm
D) Triggered Send
E) Template-based emails

2. A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers

A) IP ramp -up can be bypassed, given their historical lack of deliverability issues.
B) IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
C) IP ramp -up is important to establish a positive sender reputation.
D) IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.

3. Where would a Marketing Cloud admin view all verified email addresses?

A) Reply Mail Management
B) Sender Profiles
C) From Address Management
D) Identity Verification Log

4. A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers

A) Bitly URL Shortener
B) Google URL Shortener
C) Facebook ad manager
D) Login detail for each social media account

5. A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?

A) Subscriber Key
B) Data Extensions
C) Contact ID
D) Member Record

Solutions: