Microsoft Dynamics 365 Marketing Functional Consultant - MB-220

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Introduction to MB-220: Microsoft Dynamics 365 Marketing Exam

Microsoft MB-220 Exam is a certification exam that is conducted by Microsoft to validates candidate knowledge and skills of marketing principles and industry methodologies and best practices.

As a Microsoft Dynamics 365 Marketing expert, you are in charge of building brand awareness and responsible for configuring and expanding the core marketing application to include email marketing, setup, leads nurturing with personalized experiences, interactive customer journeys, LinkedIn integration, Landing Pages, Events, Voice of the Customer, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance. This exam checks competency level on topics such as creating and managing marketing forms and pages, manage webinars. After passing this exam, candidates get a certificate from Microsoft that helps them to demonstrate their proficiency in Dynamics 365 Marketing

Skills measured

• Create and manage marketing forms and pages (10-15%)
• Configure Dynamics 365 Customer Voice (10-15%)
• Manage events and webinars (10-15%)
• Manage customer journeys (10-15%)
• Manage segments and lists (10-15%)
• Manage leads, contacts, and accounts (5-10%)
• Configure marketing applications (20-25%)
• Create and manage marketing emails (5-10%)

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Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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