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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Campaign & Program Automation | 12% | - Program Builder and Program Canvas features - Campaign Canvas configuration and usage - Automation logic and workflow design |
| Topic 2: Forms, Landing Pages & Tracking | 11% | - Tracking script and microsite setup - Landing page configuration and customization - Form creation, advanced techniques and external integration |
| Topic 3: Branding, Deliverability & Email Management | 13% | - Subscription and preference management - IP warming and deliverability setup - Email configuration, personalization and compliance |
| Topic 4: Implementation Overview | 10% | - Prerequisite documents and required attendees - Major milestones and key deliverables |
| Topic 5: CRM Integration & Advanced Services | 13% | - Supported CRM integrations and components - Sales tools, reporting, lead scoring and AI capabilities - Integration setup, troubleshooting and closed-loop reporting |
| Topic 6: Data Management & Import/Export | 14% | - Data standardization and prioritization - Contact/account fields, views and custom objects - Data import/export tools and automation |
| Topic 7: Eloqua Fundamentals & Data Model | 15% | - Data objects, relationships and data capture - Platform architecture and core concepts - Data enhancement and AppCloud usage |
| Topic 8: Security & Administration | 12% | - Asset permissions and contact-level security - Company and instance settings - User creation and security groups |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
Which three are types of SmartStarts? (Choose three.)
- A. Complete SmartStart
- B. Enhanced SmartStart
- C. Universal SmartStart
- D. Enterprise SmartStart
- E. Standard SmartStart
Which data source is NOT possible as a Listener feeder in Program Canvas? (Choose the best answer.)
- A. pulling contacts into a program when they respond to a campaign
- B. pulling contacts into a program only when lead score decreases
- C. pulling contacts into a program with unsubscribes in the last 24 hours
- D. pulling contacts into a program when a contact field value changes
- E. pulling contacts into a program from a step in program builder
It is 7:00 PM and you notice you have received numerous error notification emails regarding the Import of Leads into Eloqua between the hours of 3:00 PM and 5:00 PM, no error notifications have been received since 5:00 PM and the integration has been running successfully since 5:00 PM.
Which statement is true? (Choose the best answer.)
- A. Disable and enable the Contact import and rerun the Account Import.
- B. Create another Lead import to specifically import those records between 3:00 PM and 5:00 PM.
- C. All leads have been imported since the last successful upload.
- D. The lead Import needs to be manually run for the hours between 3:00 PM and 5:00 PM.
Which two additional SmartStart add-ons are available? (Choose two.)
- A. HTML email coding
- B. Profiler and Engage Installation in CRM
- C. CRM integration
- D. IP warming
- E. AppCloud development
Which two statements are true about the relationship between contacts and custom objects records in Eloqua? (Choose two.)
- A. Many contacts can link to the same custom object record in a custom object.
- B. A contact can link to more than one custom object record in a custom object.
- C. A custom object record in a custom object can only link to one contact.
- D. A contact can link to only one custom object record in a custom object.
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Merlin 
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Kyle 
Sally 
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Gemma 
Ives 
Clement 
Marian 
Kim 
Norton 
York 
Amy 
Dana 
Claude 
Lee 
Adolph 
