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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers

A) Account-based marketing personalizes experiences for prospects.
B) Account-based marketing completely replaces broad-based marketing.
C) Account-based marketing can be implemented in stages.
D) Account-based marketing is only a good fit for certain industries.

2. LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

A) Email Preference Center and Dynamic Public List
B) Static Public List and Automation Rule
C) Salesforce Engage and CRM Visible List
D) Email Preference Center and Static Public List

3. LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

A) Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
B) Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
C) Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
D) Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

4. Can Marketing both Import and Export Prospects?

A) True
B) False

5. LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?

A) Marketing Cloud Account Engagement Static List
B) Salesforce Queue
C) Marketing Cloud Account Engagement Marketing Campaign
D) Marketing Cloud Account Engagement Engagement Program
E) Marketing Cloud Account Engagement Automation Rule

Solutions: