Salesforce Marketing Cloud Intelligence Accredited Professional - AP-215

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Salesforce AP-215 Exam Syllabus Topics:

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

Question 1

A client provides the following two data streams:
Data Stream 1:

The client would like to use a VLOOKUP formula to calculate the Cost per Campaign Advertiser on January 1st 2020.
Which mapping options should the client apply to obtain the expected result?

A.

B.

C.

D.

Question 2

What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

A. Pacing - daily rows are being created for every lead and opportunity keys
B. No mappable measurements - all measurements are calculated
C. When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
D. The data is stored at the workspace level.

Question 3

An Implementation engineer is requested to create a new harmonization field 'Offer' and apply the following logic:

The implementation engineer to use the Harmonization Center. Which of the below actions can help implement the new dimension 'Offer?

A. Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping A formula that reflects the logic above will be populated within a Web Analytics Site custom attribute Another pattern to be created for the newly Web Analytics Site custom attribute (filtered by Google Analytics source).
A total of 3 patterns.
B. Two separate patterns (filtered by Linkedin or AdRoll sources).
Another single pattern for Campaign Name (filtered by Google Analytics source).
A total of 3 patterns.
C. Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping: A formula that reflects the logic above will be populated within a Campaign custom attribute.
Another pattern to be created for the newly campaign attribute (filtered by Google Analytics source).
A total of 3 patterns
D. Two separate patterns (filtered by Linkedln or AdRoll sources).
Another single pattern for Web Analytics Site Source (filtered by Google Analytics source), extracting all three positions A total of 3 patterns.

Question 4

Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?

A. Performance
B. Ease of maintenance
C. Scalability
D. Ease of setup

Question 5

An implementation engineer is requested to apply the following logic:

To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both 'Platform' and 'Line of Business'?"

A. 5
B. 2
C. 4
D. 3

Solutions: